It wasn’t just a phrase—it was a culture.
“The Brotherhood” became the calling card of Duke Basketball under Mike Krzyzewski. Built on loyalty, mentorship, and a commitment to excellence on and off the court, The Brotherhood grew into a network of current and former Duke players who stayed connected long after leaving campus. From Christian Laettner to Kyrie Irving, from JJ Redick to Zion Williamson, the thread was unbreakable.
Players returned to campus in the off-season. NBA stars wore Duke gear proudly. Social media posts tagged #TheBrotherhood reinforced the identity. Coach K’s genius wasn’t just in X’s and O’s—it was in building a family-oriented brand that transcended generations.
Now, the legacy is in the hands of Jon Scheyer, a former Duke star and national champion in 2010. In 2022, after Coach K’s retirement, Scheyer took over as head coach at just 34 years old, one of the youngest coaches in college basketball.
And in his first two seasons, he’s kept Duke in the national spotlight. With top recruiting classes, strong player development, and a continued emphasis on unity, Scheyer is proving that The Brotherhood isn’t just surviving—it’s thriving. Under his guidance, Duke went 27–9 in 2022–23, won the ACC Tournament, and made another deep NCAA run.
The Brotherhood isn’t just about the past anymore. Thanks to Jon Scheyer, it’s also about the future.
